Website terms

This website is operated by Alethic Advisory Ltd. (Alethic Advisory), Suite 206, 3727 42 ST NW, Calgary, AB T3A 2W3, Canada. These terms describe the permitted use of the website and its free resources. Please read them before using the materials. Questions can be sent to courtney@alethicadvisory.ca.

General information

Articles, self assessments and other website materials provide general marketing information. They are not personalised advice or legal, tax, financial or regulatory advice. Consider your own circumstances and seek qualified advice where appropriate before making business decisions.

We aim to provide useful and accurate information, but content may become outdated or contain errors. We do not promise particular revenue, leads, rankings, savings or other business results. Examples and illustrations do not guarantee outcomes.

Engaging Alethic

Submitting an enquiry, downloading a resource or discussing a possible project does not create a client relationship or reserve availability. Services begin under a separately agreed written engagement setting out scope, fees, responsibilities, timing and other terms. That agreement governs the engagement if it differs from general website descriptions.

Marketing Partnership includes execution within the agreed plan and capacity. Media spend, production expenses, specialist costs and additional work are addressed in the proposal. Website descriptions are summaries rather than a promise of unlimited services.

Using the content

Website content, branding and resources belong to Alethic Advisory or the relevant rights holders. You may view the site and download or print free resources for your own business planning and internal team discussions. Keep attribution and notices intact.

Please obtain written permission before reselling resources, republishing substantial portions, using our branding or presenting our work as your own. Rights and exceptions provided by applicable law are preserved.

Responsible use and submissions

Do not use the website to send unlawful content or spam, impersonate another person, infringe rights, introduce harmful code, or interfere with the website or its security. Provide information you are authorised to share.

Forms are intended for initial enquiries and resource requests. Please do not include sensitive personal information or confidential client material. Arrange an appropriate way to share project information with us when needed. Our Privacy policy explains how we handle personal information.

External services and availability

Links to other websites are provided for convenience and do not imply endorsement. Their content, terms and privacy practices are their responsibility. This website may be interrupted, changed or unavailable, and we cannot guarantee that it will always be free from errors or harmful components.

Responsibility and legal rights

To the extent permitted by applicable law, the website and free resources are provided as available, without warranties of accuracy, completeness or fitness for a particular purpose. To that same extent, Alethic Advisory is not responsible for indirect or consequential losses arising from reliance on general website content or inability to use the website.

Nothing in these terms excludes liability or limits rights that cannot lawfully be excluded or limited. Paid engagements are governed by their own agreements. These terms do not replace your statutory rights.

Applicable law and changes

Subject to mandatory rights and laws that apply to you, these website terms are governed by the laws of Alberta and the applicable federal laws of Canada. We may revise these terms for future use of the website and will identify the revision date above. Changes do not amend an existing signed engagement agreement.