Privacy policy

This policy explains how Alethic Advisory Ltd. (Alethic Advisory), based in Calgary, Alberta, handles personal information collected through this website. For privacy questions or requests, contact Courtney Bryant, Director and Founder, at courtney@alethicadvisory.ca.

Our business mailing address is Suite 206, 3727 42 ST NW, Calgary, AB T3A 2W3, Canada.

Information collected and why

• Enquiries: your name, email, company name and any message you provide, so we can respond, discuss your needs and manage the enquiry.
• Resource requests: your email and optional first name, so we can process and keep a record of your request for the self assessment. Your completed worksheet stays with you. Interactive self assessment answers are processed only in the current page in your browser to generate an immediate result. They are not sent to Alethic or stored by the assessment, and are cleared on reload.
• Technical information: hosting and form providers may process IP addresses, browser details, request times and security logs to deliver the website, process submissions and protect against misuse.
• Correspondence: information you provide when you contact us about services, your data or a complaint.

Please provide only information relevant to your request. Do not submit payment card details, identification documents, health information, passwords or confidential client material through these forms.

Your choices

When you submit a form, we use the information for the purpose described beside it. An enquiry or resource request alone does not subscribe you to marketing emails. If you choose the separate, optional newsletter checkbox, we use your name and email to send marketing insights, news and service updates. We retain your consent choice, the wording presented and its version with the submission record. You can withdraw consent at any time by emailing courtney@alethicadvisory.ca or using the unsubscribe option in a marketing email. Choosing not to subscribe does not affect your download.

You can choose not to submit a form, or contact us by email instead. You may ask to withdraw consent for future use, subject to legal and contractual limits. We will explain if withdrawal affects a service you have requested.

Service providers and international processing

We use Formspree to receive, store and route form submissions and help filter spam. Formspree is a United States provider and processes information in the United States. Its privacy policy also describes processing in other countries where it operates. Information processed abroad may be accessible to authorities under those countries’ laws.

The website is hosted through OpenAI Sites using Cloudflare infrastructure. These providers process connection and security information to serve the site. Their infrastructure may operate outside Canada, including in the United States. We use Google’s Gmail service to receive, store and respond to enquiries and resource requests. Google may process email content and related information outside Canada. See Google’s privacy policy for its processing practices.

Contact Courtney at the email above for our policies and practices concerning service providers, international processing, or how your information is collected, used, disclosed or stored. You can also read OpenAI’s privacy policy and Cloudflare’s privacy policy.

Browser storage and cookies

On pages where the resource popup appears automatically, the site uses local storage to remember when you close the free resource popup and suppress it for 30 days. A session storage timestamp controls when the popup appears during a visit. These values contain timestamps, not your form entries. The local timestamp may remain in your browser until cleared, although it stops suppressing the popup after 30 days.

You can clear or block this storage through your browser settings; the popup may then appear again. We have not installed advertising pixels or optional audience analytics in this website’s code. Hosting and form services may use their own security technologies as described in their policies.

Disclosure, retention and protection

We use service providers to operate the website and handle requests. We may also disclose information where required by law or reasonably necessary to establish or protect legal rights. We do not sell or rent information submitted through this website.

Information is retained only as long as reasonably needed for the purpose it was collected, legitimate business records or legal obligations. Provider records and email copies may have different retention periods. When information is no longer needed, our policy is to delete it or make it anonymous, subject to backup cycles and legal requirements.

We take reasonable steps to protect information appropriate to its sensitivity. No website, email service or storage system can guarantee complete security. If a privacy breach occurs, applicable reporting and notification requirements govern our response.

Access, correction and complaints

You may request access to or correction of your personal information, ask about its use or disclosure, request deletion where available, or raise a concern by contacting Courtney. We may need to verify your identity and will respond within applicable legal timeframes. Some records may need to be retained or withheld for reasons permitted by law; we will explain applicable limits.

If your concern remains unresolved, you may contact the Office of the Information and Privacy Commissioner of Alberta or, where federal privacy law applies, the Office of the Privacy Commissioner of Canada.

Scope and updates

This website is intended for business audiences and is not directed at children. Separate client agreements may address information handled during an engagement. External websites have their own policies. We will update this page when our practices change and seek additional consent when required.